A | New Delhi, Oct 15 (UNI) Prime Minister Narendra Modi will inaugurate a two-day “PM Kisan Samman Sammelan 2022” on Monday.
The event that will start at around 11.30 am at Indian Agricultural Research Institute here will bring together more than 13,500 farmers from across the country and around 1,500 Agri Startups, the PMO said.
More than 1 crore farmers, from various institutions are expected to attend the event virtually.
The Sammelan will also witness participation of researchers, policy makers and other stakeholders.
Prime Minister will inaugurate 600 Pradan Mantri Kisan Samruddhi Kendras (PMKSK) under the Ministry of Chemicals and Fertilizers.
Under the scheme, the fertilizer retail shops in the country will be converted into Pradan Mantri Kisan Samruddhi Kendras in a phased manner.
Pradan Mantri Kisan Samruddhi Kendras will cater to a wide variety of needs of the farmers and provide agri-inputs (fertilizers, seeds, implements); testing facilities for soil, seeds, fertilizers; generate awareness among farmers; provide information regarding various government schemes and ensure regular capacity building of retailers at block and district level outlets, the PMO said.
More than 3.3 lakh retail fertilizer shops are planned to be converted into PMKSK.
During the event, the Prime Minister will launch Bhartiya Jan Urvarak Pariyojana - One Nation One Fertilizer. Under the scheme, the Prime Minister will launch Bharat Urea Bags, which will help companies market fertilizers under the single brand name Bharat.
Modi will also release the 12th instalment amount of Rs 16,000 crores under the Pradhan Mantri Kisan Samman Nidhi (PM-KISAN) through Direct Benefit Transfer.
Under the scheme, eligible farmer families are provided a benefit of Rs 6,000 per year in three equal instalments of Rs 2000 each.
So far, eligible farmer families have received benefits of more than Rs 2 lakh crore under PM-KISAN.
The Prime Minister will also inaugurate the Agri Startup Conclave and Exhibition.
About 300 startups will showcase their innovation related to Precision Farming, Post-Harvest and Value Add Solutions, Allied Agriculture, Waste to Wealth, Mechanisation for Small Farmers, Supply Chain Management, Argi-Logistic, among others.
The platform would facilitate startups to interact with farmers, FPOs, agri-experts, corporates etc. Startups will also share their experience and interact with other stakeholders in technical sessions.
During the event, Modi will also launch ‘Indian Edge’, an e-magazine on fertilizer.
It will provide information on domestic and international fertilizer scenarios, including recent developments, price trends analysis, availability and consumption, success stories of farmers, among others.
UNI ASU ING。
B | GS25 '민음사 빵' [GS리테일 제공. 재판매 및 DB 금지] (서울=연합뉴스) 정수연 기자 = GS리테일이 운영하는 편의점 GS25는 민음사와 협업해 선보인 베이커리 상품이 소비자들 사이에서 큰 인기를 끌고 있다고 26일 밝혔다. GS25는 지난 21일 민음사 협업 베이커리인 '사랑에 대하여'(모카번 커스타드맛)와 '늑대처럼 싱싱하게 울고 싶었다(깨찰빵 솔티밀크맛)' 2종을 출시했다. 전날까지 10만개가 팔렸다. 두 제품 모두 빵류 매출 1, 2위에 올랐고 모바일 앱에서는 이른바 '품절 대란'이 벌어졌다. 이날은 '오만과 편견'(모카번 우유크림맛), '나쁜 소년이 서 있다'(깨찰빵 커스타드맛) 2종을 추가로 내놨다. 민음사 협업 상품에는 총 20종의 책갈피가 무작위로 들어간다. 민음사 세계문학전집 작품을 활용한 책갈피 15종과 시집 작품을 활용한 책갈피 5종으로 구성했다. 빵을 구매하는 동시에 어떤 작품의 책갈피를 만나게 될지 기대하는 재미와 책갈피를 수집하고 소장하는 즐거움까지 더한 것이다. GS25 관계자는 "최근 확산하는 '텍스트힙(Text Hip)' 트렌드에 맞춰 민음사와 협업해 상품을 기획했다"며 "문학 콘텐츠와 소장 가치가 있는 굿즈를 결합한 점이 고객들의 관심을 이끈 것으로 보인다"고 말했다. [email protected]。
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